![]() ![]() You can buy them in just about every wine shop or supermarket. The top five are all owned by large producers and and made in huge quantities. In the US, the word has no legal definition, so American consumers just associate it with a higher level of Old World care, craftsmanship, and class.Ī wine that’s hard to find can be legendary, but it can’t be popular unless you can find it. For Spanish wines like the Marqués De Riscal, Reserva means it was aged for a minimum of 3 years, with at least one year in casks. Marqués De Riscal and Casillero Del Diablo both employ a powerful wine marketing term: Reserva. It has carried an aura of “fancier than Merlot” ever since the movie Sideways came out in 2004. For Meiomi, even the Pinot Noir grape itself helps. Catena Zapata Cantena Malbec goes the other way with a chic minimalist label, but it also emphasizes history, noting that the winery was founded in 1902. ![]() These most popular wines are all intended to make the American buyer feel classy, sophisticated, and European (even if the wine itself isn’t from Europe).Īpothic Red has a luxe, red-and-black label, and the brand’s name is inspired by “Apotheca” where wine was blended in 13th C Europe. How wine tastes is crucial, but don’t discount the importance of how it makes a consumer feel. Slightly sweet reds are proving to be a good way to get Americans hooked. For example, Apothic Red has 15 grams sugar/liter and Meiomi has 6.9. You’re reading that correctly-though these aren’t dessert wines, many aren’t bone dry, either. Matt Kramer described radical reds as “intensely fruity, big-scale reds that amplify their fruitiness by retaining a noticeable residual sugar”. What do Americans want wine to taste like? When you look at Vivino reviews for the top five, you see these words over and over again:Ī sweet, smooth cherry-vanilla flavor is one people love.This style is a part of “ radical reds” trends dominating the US wine market right now. Wine budgets may be going up, but most of what Americans drink is an affordable indulgence. ![]() ![]() All of Vivino’s top five most popular wines are affordable, readily available reds that sell for between $10 and $22. The average bottle price was only scratching $10 in 2016. Liz Thach, Master of Wine, says the general trend has been for consumers to “buy up”-spend more on a bottle than they did the year before. What do these wines have in common that makes them so popular? Vivino's data reveals their secrets.Īccording to the Wine Institute, in 2015, Americans drank 2.84 gallons of wine per person (up from 2.01 gallons each in 2000), and they don’t seem to be saving it for special occasions. She sat down with Vivino’s most popular wine, Apothic Red, to find out what it is about the wine that makes our community of wine lovers consume so many bottles in the first place and why they reach for them again and again. To kick off the research right, Anna began with a glass of wine. Vivino Wine Specialist and WSET Level 3 Certified Anna Toro says, “As a Vivino team member who is absolutely obsessed with data, I’ve been curious to know how the most popular wines got so big and what these wines have in common that makes them such people-pleasers.” Since 2010, wine drinkers in the United States have consumed more wine than any other nation in the world (Wine Institute, 2015) which means knowing how to please a standard American palate is key to succeeding as a wine producer today. ![]()
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